We concepted an optical illusion to showcase all the ways you could upgrade your home, from underfloor heating, to solar panels, and new kitchens, each room highlighted a different way our family could feel financially supported with the help of PTSB.
The spot was shot over two days in Sofia, Bulgaria. We built a custom robotic rig to create the orbiting camera move, matching the precise 3d animatic down to the frame. The set scale, distance to camera, camera speed, and edit points were all meticulously worked out during the previz phase, ensuring that everything worked perfectly within the 30s window. We then designed the sets in 3D, and worked closely with the production department to build custom furniture and lighting